Ethan Lauer

Ethan Lauer

Founder & Chief Executive Officer

Ethan is a medical device sales and operations veteran who brings 22 years of experience to ImplantBase. He began his career as a U.S. Army logistics officer in the 1st Cavalry Division, a fast paced environment with antiquated systems. While managing logistics operations of various sizes, Ethan took an interest in personally developing software solutions to bridge the gap left by the Army’s 1970s infrastructure. This was the beginning of his fascination with automation. Upon leaving the Army, he spent 6 years as a sales rep and sales manager for a multi-manufacturer medical device distributor in Texas where he gained experience in Spine, Joints, Trauma, Bracing, and Biologics. In 2005, he founded a surgical neuromonitoring company, NeuroTechs (acquired by Biotronic NeuroNetwork in 2011). In overcoming the challenges of a complex neuromonitoring operation with no technology options, Ethan discovered the power of custom software. He oversaw the development of a comprehensive system to run his business, and soon began to enjoy efficiencies resulting in more revenue and less expense. This led to NeuroStream, the software startup he founded to serve the rest of the neuromonitoring industry. Finding a passion for creating customer responsive software, Ethan left the neuromonitoring industry to focus on software exclusively. He began to build ImplantBase’s product and core team in mid-2009. Today, he focuses on ImplantBase company growth and product development. He loves living in Austin, Texas and enjoys spending time with family and friends, staying healthy practicing Brazilian Jiu Jitzu, and watching college football. He is a 1993 graduate of Florida State University, with a Bachelor of Science in Business Management.

Jeff Grabow

Jeff Grabow

Vice President of Customer Success

Jeff is a medical device supply chain veteran who brings 30 years of leadership experience across Plan-Source-Make-Deliver-Last Mile functions to ImplantBase. He began his career as a supply chain ERP Systems programmer/analyst with Accenture within their aerospace and defense practice. Upon becoming APICS-CPIM certified, moved into supply chain operational roles in the personal computer industry with Compaq Computer Corporation, implementing warehouse management systems, master planning systems, and advanced factory scheduling systems. Stepping into the medical device industry in 1999 with Medtronic-Spine, 2013 with Zimmer Biomet, and 2018 Globus, he led supply chain planning, sourcing, distribution, customer service, and field inventory management organizations. While leading these teams and seeing the need for modernization of systems and processes, he implemented SAP-APO advanced planning platform across the globe, surgical kit assembly optimization programs, along with RFID intelligent enclosures for field-based inventory management and control.  Addressing the ongoing inefficiencies that existed in the last mile of the orthopedic supply chain between distribution and hospital customers, embarked on developing solutions to drive efficiency and service improvements. In 2014, while serving as the VP of Supply Chain for Zimmer Biomet, Jeff identified ImplantBase as the solution for optimizing the last mile of the Orthopedic supply chain and made it the platform for sales and operations. Jeff joined ImplantBase in August of 2020 to help drive ImplantBase to be the industry supply chain solution across Plan-Source-Make-Deliver-Last Mile functions. Jeff is a 1989 graduate of Purdue University, with a Bachelor of Science degree in Computer-Integrated Manufacturing Engineering.

Chris Wilson

Co-Founder & Vice President of Operations

Chris is a business process and technology consulting veteran with 20+ years experience. Like Ethan, his career began as a logistics officer in the US Army. He left the Army just as the Internet was becoming widely known to start a web design company. During the dot com boom in the mid to late 90s, Chris made a name for himself as an expert in translating often very complex business problems into online solutions. By way of a series of acquisitions, he eventually found himself leading the Information Architecture practice for Enterpulse, a regional consultancy in Atlanta, GA. As the bubble burst, Chris called upon his sales and consulting experience as well as his degree in Biology to obtain a position as a founding member of IBM’s Healthcare and Life Sciences vertical. While at IBM, Chris re-connected with Ethan (his Florida State University classmate and fellow Army officer) and hatched the business idea that would one day become ImplantBase. The draw of once again being an entrepreneur compelled him to leave the security of IBM to take on reinventing the medical device industry. He has never looked back. Today, Chris drives the operations side of ImplantBase, which includes the support and project management practices of the company. He is also heavily involved in the product strategy and user experience of ImplantBase. Chris happily shares his spare time with friends and family, and you can occasionally catch him on stage playing guitar and singing in Austin’s live music scene. Brazilian Jiu Jitsu is also a regular pastime.

Daniel Norris

Vice President of Technology

Daniel Norris has been in web development for over 10 years during which he developed solutions for many companies including Coca-Cola, CNN, Red Cross, and the FAA. Having spent years designing and building tools to replace software that nobody used, or liked to use, Daniel brings a unique customer focused perspective to software development. One in which the attitude is "If users don't love it, we didn't build it right." He has primarily worked with Java, Groovy on Grails, and MySQL, but has also worked with many other technologies including Python, C/C++, Oracle, SQL Server, and, of course, Linux. In his free time, he experiments with the latest web technologies - including Functional Reactive Programming and various NoSQL databases like Cassandra and MongoDB, particularly in dealing with Big Data.